Fragrantica Team

Fragrantica is an online encyclopedia of perfumes, a perfume magazine and a community of perfume lovers. Fragrantica informs their readers about new perfume launches, about famous fragrances and less-known but wonderful scents. Together we travel in time and space, where perfumes are the shining stars we use to navigate. We learn about their history, we discover far-away places and respectfully explore the life we see around us, always taking time to be amazed by Nature. Fragrantica is a place to learn from each other and relax in the company of your soul mates.

Fragrantica is an independent magazine, based in San Diego (California, USA). Fragrantica is available in several different languages and is open to everybody. You are welcome to contribute your reviews, read our articles and other content for your individual information, and to take part in our forum discussions as well. We only ask you to be considerate of each other to enable everyone to enjoy their experience.

Press Relations


If you are a perfume brand, no matter big or small, we want to hear news from you! We prefer email contact (feel free to email [email protected] or any of the team members directly). The more comprehensive your material is, the easier it will be for our editors to include your creations into our encyclopedia or announce them in the News section. You can send samples and press materials to the following postal address:


FRAGRANTICA
3830 Valley Centre Drive
Suite 705-123
San Diego, CA 92130
United States
P:+1-858-876-2290 *

* Note: Fragrantica is a perfume review website, we do not sell perfumes.   .

We have over 40 active team mebers and contributors, Fragrantica publish is publishing 17 languages and last time we checked we had editors from 27 countries.

Fragrantica Team Every Day With You

Elena Knezevic Co-founder & Editor-in-Chief

elena [AT] fragrantica [DOT] com

Elena Knezevic founded Fragrantica together with Zoran Knezevic in 2007. Since then Elena has taken care of its design and content as the Editor-in-Chief. Elena was born in Russia, studied Slavic languages and literature in Moscow, and lived in Sarajevo and Belgrade, where the idea of Fragrantica was born. Now she resides in California.

Zoran Knezevic Co-founder & CTO

zoka [AT] fragrantica [DOT] com

Zoran Knezevic is the co-founder of Fragrantica with Elena Knezhevich. He studied and later taught mechanical engineering at Sarajevo University. He has a software development work background and vast dot-com web technology experience. Zoran's primary focus is on the development and maintenance of the technology of Fragrantica but also is responsible for things like finance, marketing, and sales.

Bella van der Weerd Editor, Writer & Translator

bella [AT] fragrantica [DOT] com

Bella van der Weerd studied Communications at the University of Groningen, the Netherlands, and joined the Fragrantica team in May 2012 to start up the Dutch sister site of Fragrantica.com. She assists in designing, editing and translating articles, and contributes as a writer.

Sandra Raičević Petrović Executive Editor, Writer and Designer

sandrina [AT] fragrantica [DOT] com

Sandrina started her work on Fragrantica from the very beginning of the site. She has strongly participated in building the content as a perfume connoisseur and writer and has been responsible for the majority of the articles and encyclopedia records at Fragrantica, while nurturing communication with the brands. She tasted the beauty of investigative journalism and found herself in the reports and coverage of the prestigious perfume fairs, exhibitions, and events. She adores sunny and blissful perfumes that represent her inner spirit. Sandrina works as an Executive Editor of Fragrantica. She was born and based in Belgrade, Serbia.

Sanja Pekić Editor, Writer & Translator

sanja [AT] fragrantica [DOT] com

Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia information, as well as work on perfume news. Sanja is passionate about fashion and martial arts.

Beth Carsten Editor

beth [AT] fragrantica [DOT] com

Beth joined the Fragrantica team in October 2018. She studied English and Education at William Jewell College in Liberty, Missouri, and holds a Master’s in Library and Information Science from the University of Missouri-Columbia. Perfumes are as necessary to her as getting dressed in the morning; therefore, she sprays generously. She prefers elegant and heady floral perfumes, as well as fruity-florals and gourmands, and will forever be in pursuit of the next perfect vanilla.

John Biebel Writer

john [AT] fragrantica [DOT] com

John Biebel (johngreenink) is a painter, writer and software designer currently living and working in Rhode Island, US. He is a graduate of the Cooper Union in New York City where he received his BFA in painting and photography. He currently divides his time between work in user experience design, painting, and his independent perfume company, January Scent Project. He has particular interest in perfume chemistry and the history of perfume making.

Svetlana Zavgorodneva Database Manager

svetlana [AT] fragrantica [DOT] com

Svetlana Zavgorodneva is dedicated to making Fragrantica the most reliable and up-to-date resource on fragrance. She is also fond of music, art and literature. Svetlana was born in Russia, studied sociology at Lomonosov Moscow State University, and now lives in Virginia, USA.

Edis Jasarevic Social Media Manager

edis [AT] fragrantica [DOT] com

Edis is one of the three people that initiated the exploration of the idea of creating a perfume reviews website. Edis is a close friend of Elena and Zoran and has always been an insider of the Fragrantica project. His interest is very wide; from Formula 1 racing (he is an official sports commentator on Bosnian national TV) to many Internet projects, with significant success. His understanding of the inner workings of social media led to finally taking the official position within the Fragrantica team as Social Media Manager.

Elena Babic Design Consultant

elena [DOT] babic [AT] fragrantica [DOT] com

Elena Babic is a designer who joined the Fragrantica team in 2015 and since then has been working on improving the user experience, visual identity, and design of the website.

Elena Prokofeva Writer

elena [DOT] prokofeva [AT] fragrantica [DOT] com

Elena was born in Moscow. She studied at the Gerasimov Institute of Cinematography and at the Philological faculty of Moscow State University. She is the author of several novels (some of those written under the pen name of Elena Klemm) and specializes in writing biographical books. She loves history, Gothic novels, tales of terror, ancient cemeteries and old maisons, St. Petersburg, Carcassonne, Blois, Siena, Toledo, and Cesky Krumlov. Her enamorment with perfumes dates back to her childhood, and now she has a profound collection of perfumes significant for her.

Elena Vosnaki Editor, Writer & Translator

elena [DOT] vosnaki [AT] fragrantica [DOT] com

Elena Vosnaki is a historian, archaeologist and fragrance author. She has written for Fragrantica since 2009. Vosnaki has worked as the Perfume History Curator for the Milan EXPO 2015, and as a guest lecturer at the Athens School of Fine Arts. She is the founder & editor of Perfume Shrine, one of the most respected independent online publications on scent. Her writing has been twice shortlisted in FIFI Editorial Excellence Awards and is extensively quoted by authors. Interviews regarding Vosnaki's unique status as perfume historian & writer appear in VOGUE Hellas, ICON Magazine and Queen.gr.

Emir Imamović Developer

emir [AT] fragrantica [DOT] com

Emir Imamović joined the Fragrantica team in 2012. Fragrantica was rapidly growing and many software solutions services available today did not even exist. Emir participated in developing solutions and solving technological challenges in scaling Fragrantica to support serving millions of users and building a robust and secure platform. Now, Emir mainly maintains the platform and works on the development of new features.

Helen Augusto Writer

A Brazilian author and translator, Helen Augusto has always been attracted to the fascinating world of fragrance. After working for more than 20 years as Sales Executive at Givaudan, she was excited to follow her aspiration of keeping connected with perfumery, consumers and industry with her Youtube channel, where she shares her knowledge and enthusiasm for perfume. Helen has a solid technical and conceptual approach, but she also likes to be a storyteller, talking about her ongoing enconters with different ingredients and perfumes. She believes fragrance awakes strong emotions.

Igor Masyukov Editor, writer

igor [AT] fragrantica [DOT] com

Igor is an interpreter and journalist, a longtime reader and an active user of the Russian Fragrantica. While studying management and theory of translation at the Moscow State Linguistic University, he got interested in perfumery and began to study Russian and foreign perfumery authors. Now he writes for Fragrantica.

Ksenia Golovanova Author

Ksenia was born in Mozambique, and spent her childhood in Italy. Later she traveled the European North, and fell in love with Scandinavian visual art. She wrote the first touristic Denmark guide in Russian. Ksenia is an observer, she likes to explore the olfactory mark of every place she visited. Ksenia is an author of the perfume telegram channel Nose Republic.

Lucia Remigi Editor, Writer, Translator

lucia [AT] fragrantica [DOT] com

Lucia joined the Fragrantica team in 2013 as an editor and translator for the Italian website. Her interest in fragrances started very early and blossomed after falling for some 90s fragrant gems during her high school years, turning later into an authentic passion thanks to the discovery of Fragrantica in 2011. A qualified lawyer, she’s a great fan of metal and hard rock music and enjoys reading about psychology and astrology.

Matvey Yudov Author, editor

mat [AT] fragrantica [DOT] com

Matvey Yudov is a chemist, perfumer, and musician. Mat is a researcher and specialist in the chemistry of aromatic materials. He graduated from Lomonosov Moscow State University in 1999. He writes for the popular perfume blog leopoldray.blogspot.com (in Russian).

Miguel Matos Editor, Writer, Translator

miguel [AT] fragrantica [DOT] com

Miguel has been a Fragrantica editor and columnist since 2013, and his work has been recognized by the Fragrance Foundation and the Perfumed Plume Awards several times, as well as by the Art and Olfaction Awards in 2019. He has a list of olfactory art exhibitions, including Making the Body Think, in Los Angeles, at the Institute for Art and Olfaction. He wrote the book "The Perfumed Zodiac" (in Portuguese) and launched his own line of fragrances, Miguel Matos Olfactory Art. His perfumer portfolio includes fragrances made for Bruno Acampora, Calaj, Der Duft, Horai Studio, Nishane and Sarah Baker.

Naran Zorigt Editor, Writer, Translator

naran [AT] fragrantica [DOT] com

Naran joined Fragrantica team in 2016 to start up the Mongolian sister site of Fragrantica.com. She holds a Master’s Degree in Business Administration but her passion is perfume. With aspiration to spread perfume culture to her community she has founded Mongolian Fragrance Institute. She loves to travel, read and attend perfume workshops and events.

Nayeli Cano Editor, Writer, Translator

nayeli [AT] fragrantica [DOT] com

Nayeli joined the Fragrantica team in 2016 as an editor for the Spanish website. She studied biology in México and currently works in the education field. She's a gourmand lover but likes to sniff all kinds of fragrances. Nayeli loves cats, baking and horror movies.

Raluca Kirschner Editor, Writer & Translator

raluca [AT] fragrantica [DOT] com

Raluca Kirschner studied Fine Arts and Art History. She has a wonderful little daughter and enjoys family life. Her devotion to the art of perfume led Raluca to the Fragrantica team. Raluca has breathed life into Fragrantica.ro—our source in Romanian. She translates and maintains the content on the site.

Rouu Abd El-Latif Editor, Writer, Translator

rouu [AT] fragrantica [DOT] com

Rouu is a financial analyst who holds a PhD in Economics. A winter creature who loves cooking, baking, photography, reading, new language learning, and fitness, she is also crazy about collecting perfumes. She started reviewing for Fragrantica.com in 2008,and in early 2014 became a contributor http://www.fragranticarabia.com

Sergey Borisov Editor, Columnist

sergey [AT] fragrantica [DOT] com

Sergey Borisov studied Physics at Krasnoyarsk University. He's been known in the Internet perfume world under the nickname moon_fish for more than 15 years. His texts about perfumes have been published in Russian print and online publications such as GQ, Vogue, Cosmopolitan, The Rake, Glamour, and other magazines. He loves oud oils, as well as vintage perfumes, and notes of leather, vetiver, neroli, and orris. In 2013, Sergey joined the Fragrantica team.

Sophie Normand Editor, Writer, Translator

sophie [AT] fragrantica [DOT] com

Sophie Normand has always been a perfume enthusiast, ever since she was 13. One day, she smelled Habanita for the first time and fell in love with the world of perfumes. A few years ago, while working as a web copywriter, she decided to share her passion on a blog called MyBlueHour where she writes about perfumes that she likes or that feels are original enough to be mentioned. Today, she is a perfume freelance writer, but most of all, she remains a perfume lover who likes to share her crushes on the internet.

Stefanie Jähn Editor, Writer, Translator

steffi [AT] fragrantica [DOT] com

Stefanie has been interested in fragrance since her early childhoodwhen she collected samples together with her best friend and enjoyed happy little clouds of Samsara and Ysatis. When she's not putting her nose in fragrances, you can find her hiking with her dog in the woods of Germany.

Violetta Maevska Editor, Translator

violetta [AT] fragrantica [DOT] com

Violetta Majevska is an editor, translator and moderator for fagrantica.ua since 2014. She graduated Ostrog Academy with a degree in Roman-Germanic languages. Perfumery appeared in her life when she was 21 and discovered niche fragrances. Since that time she has ventured deeper and deeper into perfumery, discovering new fragrances and new emotions. She adores her perfume collection and it grows all the time. She also likes old music, art, literature, philosophy, & travel.

Yi Shang (怡 商) Editor, Writer & Translator

sofiayishang [AT] fragrantica [DOT] com

Yi Shang, known as Sofia by friends, studied Biochemistry, Humanities & Social Sciences at the postgraduate level (University of Melbourne). Her interest in fragrance began at a young age when she became curious about her mum's perfume while growing up in China. Now residing in Melbourne, she enjoys the lively arts and cultural scene and beautiful beaches. The discovery of Fragrantica has led her on an olfactive journey of discovering what both the Oriental and the Western worlds can offer.

Zelda

maureen [AT] fragrantica [DOT] com

Zelda is the Fragrantica community manager and a very active participant of our forum. Her friendly attitude and good sense of humor have made her a very respected moderator and member of the community.

Zoran Cerar Writer

zoran [DOT] cerar [AT] fragrantica [DOT] com

Zoran Cerar (aka Hieronimuss) has loved delicate and natural fragrances since his childhood. He is also an incurable astrology addict since 1984. With his astrological insight, he helped many restless souls with advice related to personal growth, relationships, and career choices. He holds a PhD in German Literature and teaches at a few colleges in New York.

Contributors Current, Occasional and Former

 
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