BeautyWorld Middle East: Dubai, October 5-7, 2021
Art Books Events

by Sandra Raičević Petrović
07/06/21 07:45:46

BWME 2021


The 25th edition of Beautyworld Middle East will take place from 5 - 7 October 2021 at the Dubai World Trade Centre. The previous edition featured over 1,800 exhibitors and welcomed over 44,250 visitors. The organizers of the newest expo are fully committed to delivering another successful exhibition in 2021, which is also the same year that the UAE celebrates its 50th anniversary.

Due the specific situation with the pandemic, the organizers of the expo brought some measurements about events, the exhibitors, participants, and the visitors as well. All the answers about safety you can find on the official BWME website.




On May 17, 2021, the Department of Tourism and Commerce Marketing (DTCM) in Dubai, which governs the Emirate’s business tourism industry, confirmed all types of business events can take place in Dubai as they have been for the past 11 months, provided that the approved precautionary measures are in place to help ensure the safety of all attendees.

The DTCM also confirmed attendees of all Dubai business events would not require a vaccine or negative PCR test to be granted entry.



Product Sections

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer.

  • Beauty Technology
  • Cosmetics & Skincare
  • Personal Care & Hygiene
  • Hair, Nails & Salon Supplies
  • Machinery, Packaging, Raw Materials & Contract Manufacturing
  • Fragrance Compounds and Finished Fragrance
  • Natural & Organic


bwme 2021


Part of the exhibition is very interesting for us at here at Fragrantica. There is the QUINTESSENCE artistic platform, devoted to niche fragrance and skincare brands. Some of the world’s most unique brands and creators will showcase their products in a bespoke, luxurious environment befitting the stature of these magnificent creations.



25th Anniversary Edition of BeautyWorld Middle East include the BEAUTY AWARDS, which include the diverse categories of nominees:

Reflecting the impressive evolution of beauty, the awards will continue to reward companies, products, and individuals for their excellence, outstanding performance, vision, and achievements across the industry and region.

Watch the 2020 ceremony replay to discover the winners!

Winners will be announced on the evening of 5th October 2021 in a gala dinner celebration where those who are steering the industry’s progress and setting the path for the future can honour the winners and network.



bwme 2021

The registration for the upcoming exhibition is not ready yet. Still the organizers offered to all the visitors a form of interest. You can complete the form and the expo will notify you when their online registration system is open.


Source: BWME press release


Sandra Raičević Petrović

Sandra Raičević Petrović Executive Editor, Writer and Designer

Sandrina started her work on Fragrantica from the very beginning of the site. She has strongly participated in building the content as a perfume connoisseur and writer and has been responsible for the majority of the articles and encyclopedia records at Fragrantica, while nurturing communication with the brands. She tasted the beauty of investigative journalism and found herself in the reports and coverage of the prestigious perfume fairs, exhibitions, and events. She adores sunny and blissful perfumes that represent her inner spirit. Sandrina works as an Executive Editor of Fragrantica. She was born and based in Belgrade, Serbia.

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