The composition sounds rather predictable, probably due to L'Oreal dampening the Mugler edge.
Willow Smith, the daughter of Will Smith and Jada Pinkett Smith, a singer and actress, has been chosen to embody this new vision of femininity that is strong, powerful, inclusive, and edgy, as reported by the brand. The campaign was directed by Emmanuel Adjei and photographed by Txema Yeste.
"To me, this fragrance is a manifesto," Smith told wwd. "It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, Alien Goddess gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope, and joy."
Alien Goddess includes bergamot essence, jasmine grandiflorum SuperInfusion, Madagascar Bourbon vanilla, and the note of cashmerean. It was created by Firmenich perfumers Nathalie Lorson and Marie Salamagne.
Top notes: bergamot
Base: vanilla, cashmerean
Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia information, as well as work on perfume news. Sanja is passionate about fashion and martial arts.
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