mshilov 07/04/21 05:45
Richard Madden For CALVIN KLEIN DEFY, A New Fragrance For Men
Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty Inc., are pleased to reveal the worldwide global advertising campaign for Calvin Klein Defy, the first stand-alone men's fragrance from the brand in nearly 10 years, featuring award-winning actor Richard Madden as the face of this new chapter within the Calvin Klein fragrance portfolio. As Coty informs us, the newest fragrance is expected to be available in the US from August 2021 at Macy's.
TV CAMPAIGN VIDEO
SOCIAL MEDIA: #ckdefy
BRAND HANDLE: @calvinklein
EDITORIAL CREDIT: Calvin Klein Defy
Creative Agency: The Style Council
Still life photographer: Thomas Legrand
"The campaign video features Madden in a series of vulnerable, self-reflecting, and authentic moments that culminate into a courageous leap of faith, a symbolic metaphor for personal defiance and daring to take risks. The accompanying still visual translates the powerful essence of the campaign featuring Madden in iconic Calvin Klein jeans and a timeless Calvin Klein white t-shirt. The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within."
"It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances," said Madden. "Making the Calvin Klein Defy campaign was an amazing experience; I'm excited about this partnership and our work together."
"The Calvin Klein Defy fragrance features a daring contrast of invigorating freshness and powerful woods. Crafted by Master Perfumer Anne Flipo and Senior Perfumers Pascal Gaurin and Loc Dong of IFF, the fragrance defies expectations and evokes the ethos of the campaign opening with an addictive blend of citrus highlighted by crisp Bergamot and fresh Lavender Absolute. The heart of the fragrance and star ingredient, Vetiver Oil, is responsibly sourced from Haiti and provides a vibrant earthiness and irresistible rugged texture that complements a rich and alluring base of Amber notes."
CALVIN KLEIN DEFY
Perfumers: Anne Flipo, Pascal Gaurin, Loc Dong
TOP NOTES: bergamot, lavender absolute
MIDDLE NOTES: Haitian vetiver oil
BASE NOTES: amber
The masculine and woody-fresh scent is captured in a modern and minimalist glass bottle carved with curved rounded edges and sharp linear lines, representing the duality of vulnerability and courage on the path to defiance. The cap and carton pay homage to Calvin Klein jeans with a matte textured blue denim-inspired, embossed finish and striking silver branding.
We will certainly write more about the new release Defy at the beginning of August 2021.
Source: Coty press release
Sandra Raičević Petrović Executive Editor, Writer and Designer
Sandrina started her work on Fragrantica from the very beginning of the site. She has strongly participated in building the content as a perfume connoisseur and writer and has been responsible for the majority of the articles and encyclopedia records at Fragrantica, while nurturing communication with the brands. She tasted the beauty of investigative journalism and found herself in the reports and coverage of the prestigious perfume fairs, exhibitions, and events. She adores sunny and blissful perfumes that represent her inner spirit. Sandrina works as an Executive Editor of Fragrantica. She was born and based in Belgrade, Serbia.
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