Store Ownership

Store Ownership

Welcome to a business opportunity that is both fun and financially rewarding

Sports retailing in Australia is a large, growing and vibrant industry with an estimated market size of over $2 billion dollars. SportsPower is one of the leading major independent sports brands in the Australian sports and fitness market.


In 1978, a group of 8 independent sporting retailers had the foresight to see an opportunity and the courage to go for it. They formed a co-operative called ‘Sports Star’. Their idea was simple – operating as a group offered greater advantages than trying to survive as individual retailers.

So successful was this new strategy that other independent retailers wanted to get on board and with a rapid growth in membership came a new name ‘City & Country Sports’ which in 1985 became SportsPower.

Since then, the group has continued to increase its advertising and marketing presence as well as it’s footprint and over the years has embarked on an expansion program to grow to over 120 stores and become highly regarded within the sporting goods industry and market.


Real Advantages

In today's market it takes a special retail brand to stand out. It’s no longer just about retail; it’s about the retail EXPERIENCE. It’s not enough to strive for customer fulfilment; it’s now about customer delight. At SportsPower we have created a unique position in the retail space. Here are just some of the benefits to joining our member group and how you can successfully own a business in your chosen community.

A Recognised Brand

SportsPower have marketed and built a successful and sustainable brand over many years. We have kept it relevant, fresh and ready to meet the needs of the market. It is a brand that delivers value for SportsPower business store owners.

As a business we understand health and wellbeing is at the forefront of our customers minds. Our buying program is designed to provide you access to a vast selection of world-class leading brands and products that cover a variety of categories. With the right products, you can match the needs and interests of any consumer. We also have a unique and extensive range purchased exclusively for SportsPower members. 


We deliver you a significant buying advantage that offers substantial value to you as a SportsPower member. This advantage is only available to our members via group purchasing with our suppliers and vendors, including Nike, adidas, ASICS, Puma and many more top brands. These companies are treated as strategic partners in our business and as a result each supplier gives SportsPower members many commercial advantages to thrive in a competitive market.

In-Store Experience

We take store development to the next level. Your customers will be greeted by a well-planned and organised store with vibrant colours, designed to be bright and friendly to encourage customers to move throughout the store and enjoy their time browsing and shopping.  Our design specs include everything from flooring and paint, to custom-designed fixtures, creative merchandising and low sight lines that complete an environment that is exciting and interactive, yet safe and comforting.


We manage a strategic and tailored national multi-channel marketing program which includes National TV Advertising, Digital Database Marketing, Social Media, and retail catalogues that drives the promotional activity and sales.

Member Community

In addition to the experienced professional guidance from the ARL National Support Office, as a member you have access to a wider ‘ARL family of store owners’ that share the same business objectives and opportunities 


Support From Day 1

At SportsPower our primary objective is to make sure all members are in an environment where their ongoing success is fully supported. You will have access to sales information, marketing materials, and information data analysis tools to manage your business successfully and profitably. Our support team are totally dedicated to providing you with all the specialised support and training from the first day of your membership.

Site Selection

Many factors help determine the ideal retail space for a SportsPower store These include local and regional demographics, proximity to other SportsPower stores or retail locations, centre co-tenancy, competition, size and visibility of the premises, rent, and much more. We can assist you in finding the right location, and provide access to industry experts to help you negotiate the right business terms and lease if need be. 

If you are interested in hearing more about current SportsPower opportunities please contact Phil Bunn at

Information Systems

Our Point Of Sale and data mining systems will deliver immediate, accurate and up to the minute information about your sales, customer trends and stock position.
It will also help in allowing you to set an alert that lets you know when a given item is at the re-order point. This level of intelligence will help deliver more money to your bottom line.

What It Takes To Own A SportsPower Store

Now you know a little more about owning a SportsPower store the following is the process required to reach your goal.

Enquiry Form

It is important that the Membership enquiry document is completed in full. We encourage you to contact us if you have any questions prior to completing this enquiry document. The enquiry form allows ARL to assess the applicants’ knowledge, skill and financial capacity to own and operate a SportsPower store. Applicants will be notified when the assessment of the enquiry form is completed. If the information supplied meets our criteria you will then be then invited to proceed with a formal application. 

Click here to download the SportsPower Membership Enquiry Form.

Prior to submitting your formal application, ARL recommends that you seek independent legal and financial advice.

Current Opportunities

If you are interested in hearing more about current  SportsPower opportunities please Phil Bunn on for more details.